Luxtra becomes Shaker

LUXTRA unveils a bold new look

Change always starts with a small group of people determined to shake things up.

In 2018 LUXTRA started with a simple mission: to make beautiful products that are kinder to people, animals and the planet.

We've now begun our next chapter.

Meet our new brand: Shaker.

Goodbye green, hello tangerine

Fresh & fun

Our new name, look and feel is more in line with our goal to actively drive positive change in the fashion industry.

Fresh and zesty, our top notes of tangerine offer a new take on what it means to be a sustainably-minded brand. Against an industry uniform of black and white, the supporting touches of scarlet, melon and green apple will resonate with fellow movers and shakers.

Our dynamic terminology extends to our product collections too, continuing the theme of energy and movement. We relauched Shaker with the Twist cross-body bag and will soon welcome the Push, the Fold and the Wave.

About Shaker

Shaker is a global fashion brand, creating beautiful handbags that are high-quality and cruelty-free. As a certified B Corp, our business revolves around making a positive impact; indeed it's at the core of every decision we make.

Founded by Jessica Kruger, Shaker launched in 2018 under its original name, LUXTRA. Jessica cares deeply about creating a fashion industry that is kinder to people, animals and the planet.