Last updated: June 2026 — James Wilson, Shakerlondon

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Shakerlondon ("we," "us," or "our"), operating at shakerlondon.com, collects, uses, stores, and protects the personal information of visitors to our website. By accessing or using shakerlondon.com, you agree to the terms outlined in this policy. The responsible person for data processing activities on this website is James Wilson, owner and author of Shakerlondon.

1. Information We Collect

When you visit shakerlondon.com, we may collect the following categories of information:

Usage Data: IP addresses, browser type, operating system, referring URLs, pages visited, and time spent on the site.
Contact Information: If you submit a contact form or email us directly, we may collect your name and email address.
Cookie Data: Information gathered through cookies and similar tracking technologies as described in Section 3 below.
Device Information: Technical data about the device you use to access our website, including screen resolution and browser settings.

We do not collect sensitive personal data such as financial details, payment card numbers, or gambling account information. Shakerlondon.com is a review and information website only and does not facilitate gambling transactions directly.

2. How We Use Your Information

The information collected on shakerlondon.com is used for the following purposes:

To analyse website traffic and improve the user experience
To monitor and maintain the technical performance of shakerlondon.com
To respond to enquiries submitted via contact forms or email
To comply with applicable legal obligations
To serve relevant advertising through third-party partners where applicable

3. Cookies and Tracking Technologies

Shakerlondon.com uses cookies to enhance functionality and gather analytical data. Cookies are small text files stored on your device when you visit our site. We use the following types of cookies:

Essential Cookies: Required for core website functionality and cannot be disabled.
Analytics Cookies: Used to track visitor behaviour and page performance, primarily via Google Analytics.
Advertising Cookies: Placed by third-party advertising networks to deliver relevant promotional content.
Preference Cookies: Used to remember your settings and preferences across visits.

You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of shakerlondon.com.

4. Third-Party Links and Partners

Shakerlondon.com contains links to external gambling operators, casino platforms, and affiliate partners, including King Casino reviews and related licensed operators. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to read the privacy policies of any external site you visit via links on shakerlondon.com. Our affiliate relationships may result in commission earnings when users click through our links.

5. Analytics Services

We use Google Analytics to collect anonymised data about how visitors interact with shakerlondon.com. Google Analytics uses cookies to report on website activity. The data collected is processed by Google in accordance with their own privacy terms. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

6. Your Rights Under GDPR and CCPA

If you are located in the United Kingdom, European Union, or California, you have specific rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data where no legitimate basis for retention exists.
Right to Restrict Processing: Request that we limit how we use your data.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the details provided in Section 8.

7. Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law. Shakerlondon.com implements appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data on shakerlondon.com, please contact the responsible person directly:

Responsible Person: James Wilson
Website: shakerlondon.com
Email: [email protected]

James Wilson is committed to responding to all privacy-related enquiries within 30 days in accordance with applicable data protection legislation, including the UK GDPR as retained under the Data Protection Act 2018.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically to remain informed about how shakerlondon.com protects your personal information. Continued use of the website following any updates constitutes your acceptance of the revised policy.